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SEC SENDS SALES PRACTICES MESSAGE TO INDUSTRY
OLDE PART 1

Every so often the SEC decides to issue something more than a mere Order; it issues the "message." In the recent Order In the Matter of Olde Discount Corp. et al.the SEC fired the proverbial flaming arrow at a whole host of sales practices. You should familiarize themselves with this important release. We will cover this matter in several installments; this first article provides a brief background of the parties and the sanctions imposed. Upcoming pieces will analyze the specific sales practices cited.

WHAT THEY DID

On September 10, 1998, the Securities and Exchange Commission (SEC) issued an Order Instituting Public Administrative Proceedings In The Matter Of Olde Discount Corp., Ernest J. Olde, Stanley A. Snider, And Daniel D. Katzman, 33-7577, 34-40423, Admin. Proc. 3-9699 in which it was determined that:

  • Olde Discount Corp. (Olde) willfully violated Section 17(a) of the Securities Act and Sections 10(b) and 15(c)(1) of the Exchange Act and Rules 10b-5 and 15c1-2 thereunder;
  • Snider and Katzman willfully induced certain violations of such antifraud provisions, and were each a cause of certain of Olde’s violations; and
  • Ernest J. Olde (E.J. Olde) failed reasonably to supervise with a view of preventing violations of such antifraud provisions, and was a cause of Olde's violations.

WHAT THEY GOT

The Respondents submitted Offers of Settlement, which the SEC accepted and subsequently ordered the following sanctions:

OLDE

  • Censured
  • cease and desist from committing or causing any violations and any future violation of specified sections and rules of the securities laws
  • a civil penalty in the amount of $4 million
  • Olde comply with its undertakings, some of which require it to
  1. retain within thirty (30) days of the date of the Order, at Olde's expense, an Independent Consultant (Consultant) who shall, among other things:
    • conduct a comprehensive review of Olde's policies and procedures with respect to:
      1. the compensation of RRs, branch managers, district managers and regional managers, including but not limited to, the manner in which the firm communicates the existence and amount of sales credits, if any, to RRs;
      2. the imposition of product specific sales quotas;
      3. practices used to sell securities to customers;
      4. the hiring and training of employees, including but not limited to:
    • whether to extend the period of training for inexperienced RRs; and
    • whether to broaden the program of continuing education for RRs and managers;
      1. the compliance systems and procedures for the supervision of RRs, branch managers, district managers and regional managers;
      2. whether branch managers, district managers and regional managers must meet the same production quotas as RRs;
      3. whether customers must effect transactions in particular types of securities within a specified time period; and
      4. whether to disclose to customers different RR compensation schedules, if any, used for transactions in securities from different product families;
    • recommend such other policies or as are necessary and appropriate reasonably to prevent and detect violations of the federal securities laws; and
    • prepare written reports to be provided to the SEC.

The SEC is resorting more frequently to the imposition of an Independent Consultant. This individual has extraordinary powers and is charged with turning the firm upside-down and inside-out until satisfied that it is a compliant member firm. Basically, the SEC has an inspector working at the problem firm, at the member's expense. Sometimes the Independent Consultant may make a demand upon the firm that is unfair or impractical, and the firm is granted some avenues of appeal, but they are very limited and quite onerous.

  1. adopt and implement, no later than sixty (60) days after receipt of the report (or such other time as the Consultant believes is necessary), at Olde's expense, such policies and procedures as recommended by the Consultant;
  1. retain, at Olde's expense, for a period of at least five (5) yearsafter the effective date of this Order, an Independent Review Person ("Review Person") to review Olde's compliance practices and to ensure implementation of the Consultant's recommendations.
  1. waive applicable statutes of limitation defenses in any arbitration proceeding filed within 180 days after the date of the Order by a present or former Olde customer who purchased a "special venture" security from September 1, 1992 to August 31, 1995, and claimed that his or her account was churned or subjected to unauthorized or unsuitable trading or that an Olde employee misrepresented or omitted to state a material fact concerning the "special venture" security, the use of margin, or the compensation or revenue anticipated or derived by Olde and its RRs .

The waiving of applicable statutes of limitations is a very potent concession. In effect, if a potential Claimant is no longer eligible to file a claim involving a "special venture" security, this provision will allow covered latecomers to still argue their cases before an arbitration panel, provided all such stale claims are filed within six months of the Order. Just when you thought it was safe to go back into the water . . .

E.J. OLDE (founder, chairman and majority shareholder of Olde Financial Corp., the parent company of Olde; also a director of Olde, and served as the Olde regional manager for Florida from October 1992 until at least June 1993)

  • suspended from association with any broker, dealer, municipal securities dealer, investment adviser or investment company for a period of 12 months;
  • cease and desist from committing or causing any violations and any future violation of specified sections and rules of the securities laws; and
  • a civil penalty in the amount of $1 million

SNIDER(director, senior vice president, the national sales manager of Olde, and a shareholder of Olde Financial.)

  • barred from association with any broker, dealer, municipal securities dealer, investment adviser or investment company, with the right to reapply for association after five (5) years in a non-supervisory capacity;
  • cease and desist from committing or causing any violations and any future violation of specified sections and rules of the securities; and
  • a civil penalty in the amount of $100,000.

KATZMAN (a vice president of Olde and regional manager for several of the firm’s regions; in charge of Olde’s "private brokerage" offices, which handled the accounts of the firm’s wealthiest customers; and became a shareholder of Olde Financial in 1994.)

  • barred from association with any broker, dealer, municipal securities dealer, investment adviser or investment company, with the right to reapply for association after five (5) years in a non-supervisory capacity;
  • cease and desist from committing or causing any violations and any future violation of specified sections and rules of the securities; and
  • a civil penalty in the amount of $50,000.

HOW DID THEY GET INTO THIS MESS?

The SEC found that from the Fall 1992 through at least August 1995 ("the relevant period") Olde's compensation, production, hiring and training practices created an environment in which a number of Olde registered representatives ("RRs") engaged in churning, unauthorized trading, misrepresentations and omissions of material facts, and unsuitable recommendations. In particular, the SEC criticized Olde's

  • compensation system, which provided substantially higher payouts for transactions in "special venture" stocks recommended by Olde.
  • differing levels of compensation in the form of sales credits for different special venture stocks, creating a potential conflict of interest with customers.
  • system of production quotas, especially the special venture position quotas that carried the threat of dismissal for those RR's who failed to satisfy them.
  • policy of taking customer accounts away from an RR if the RR did not sell at least one Olde "special product", which included various securities other than special ventures stocks, to each customer every six months.
  • utilization of a sales force containing a number of recent college graduates with no experience in the securities industry. These inexperienced employees were hired and then underwent a training program that consisted primarily of instruction in sales techniques, including high-pressure sales techniques.
  • failure to supervise RRs who sought to satisfy the firm's production requirements by using high-pressure sales tactics to sell those special venture stocks for which the firm was paying the highest compensation at the time. In the process, certain RRs churned customer accounts, effected unauthorized and unsuitable trades, and misrepresented and omitted to disclose material facts.

READ THE NEXT INSTALLMENT FOR AN IN-DEPTH ANALYSIS OF SPECIFIC EXAMPLES OF SALES PRACTICE VIOLATIONS CITED BY THE SEC. LEARN WHERE THE SEC IS NOW DRAWING THE LINE.


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